The market for black seed oil is increasingly filled with impressive marketing claims: "extra strong," "9x stronger," or "ultra pure oil." While these sound appealing, such statements are often more marketing than truth. As experts in truly fresh and pure black seed oil, we choose to be transparent. In this blog, we explain why many of these claims are unrealistic or misleading and why it's better to choose an honest product.

Why Not Always the Best Quality?

Some sellers offer both mild and strong oil. This raises questions: why would a producer sell mild oil when the dosage can simply be adjusted? If you want the best for your customers, you should only sell the highest-quality products. It doesn’t make sense to buy inferior seeds, press oil from them, and sell this as "mild." From a marketing perspective, however, it’s a clever tactic to lead customers to the more expensive product because it’s supposedly "the best quality," and people naturally want the best.

Pure Oil Can't Be Extra Strong

Many providers claim their oil is "extra strong" while also stating it’s "100% pure and unprocessed." This is contradictory. To make oil stronger, it must be processed, for instance, through extraction or concentration. Once processed, the oil is no longer pure and natural. We believe the strength of black seed oil lies in the natural balance of its components, and processing compromises the integrity of the product.

No Regulation, Anyone Can Say Anything

A major issue in the market is the lack of regulation. Anyone can claim their oil is "extra strong" or "the purest" without any independent verification. Often, evidence like certificates or test results is missing, or outdated and doctored certificates are used, which say nothing about current batches. This lack of transparency allows for deception. We choose openness and honesty: with us, you know exactly what you’re getting.

The TQ Content: A Misleading Marketing Tool

Thymoquinone (TQ), one of the active compounds in black seed oil, is often highlighted as proof of quality. What many consumers don’t realize is that TQ content can quickly change due to how the oil is pressed, stored, or transported. A lab snapshot tells little about the actual quality. Moreover, testing every batch is very expensive, and reliable labs are mostly based in the US. This adds high costs and long lead times, making the oil less fresh. We focus on freshness and purity instead of misleading claims.

Freshness is Key

The quality of black seed oil isn’t just about TQ but also the freshness and balance of all its natural compounds. The longer the oil is stored, the more quality it loses. A prime example of this is capsules, which are produced in massive quantities and then stored for months by retailers. This is why we don’t offer capsules—they compromise quality. With us, you always get freshly pressed oil, without unnecessary steps or long storage periods. This guarantees an optimal product.

Educate, Don’t Mislead

Instead of enticing customers with grandiose statements, we focus on education and honesty. We explain how our product is made, where it comes from, and why freshness and quality matter. This gives you, as the customer, the confidence that you’re buying a trustworthy product without being misled by marketing hype.

Conclusion

Don’t be misled by claims like "9x stronger" or "ultra strong." The strength of black seed oil lies in the natural balance and freshness of the product. With us, you always get an honest and pure product, artisanally pressed and delivered without gimmicks.

  Youssef     25-11-2024 14:29
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